If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect (2013)
Source: International Journal of Research in Marketing. Unidade: EACH
Subjects: MARKETING, COMPORTAMENTO DO CONSUMIDOR
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
WRIGHT, Scott A. et al. If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect. International Journal of Research in Marketing, v. 30, n. ju 2013, p. 197-198, 2013Tradução . . Disponível em: https://doi.org/10.1016/j.ijresmar.2012.11.002. Acesso em: 30 abr. 2024.APA
Wright, S. A., Hernandez, J. M. da C., Sundar, A., Dinsmore, J., & Kardes, F. R. (2013). If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect. International Journal of Research in Marketing, 30( ju 2013), 197-198. doi:10.1016/j.ijresmar.2012.11.002NLM
Wright SA, Hernandez JM da C, Sundar A, Dinsmore J, Kardes FR. If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect [Internet]. International Journal of Research in Marketing. 2013 ; 30( ju 2013): 197-198.[citado 2024 abr. 30 ] Available from: https://doi.org/10.1016/j.ijresmar.2012.11.002Vancouver
Wright SA, Hernandez JM da C, Sundar A, Dinsmore J, Kardes FR. If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect [Internet]. International Journal of Research in Marketing. 2013 ; 30( ju 2013): 197-198.[citado 2024 abr. 30 ] Available from: https://doi.org/10.1016/j.ijresmar.2012.11.002
